Jul 14, 2025
How Jason, a Small Business Owner, Protected His Company with a Smart Prenup Strategy
What They Were Struggling With
Jason Kim, a 41-year-old founder of a growing e-commerce business in Colorado, had built his company from scratch over the last decade. As his business hit the $2M annual revenue mark, he got engaged to his long-time partner, Claire.
"We were in a great place emotionally," Jason said. "But I couldn’t ignore what I’d seen happen to a couple of friends during their divorces. One almost lost his company. I didn’t want that to be me."
The problem? Claire wasn’t thrilled when the word "prenup" came up.
"She took it personally," Jason recalled. "Like I was planning for us to fail. I just wanted to protect what I’d already built."
He felt stuck. He didn’t want to create tension, but he also didn’t want to be vulnerable if the future took an unexpected turn.
Their Journey to a Solution
Jason started researching online:
Can a prenup protect my business?
What should a prenup include?
How do I bring it up without blowing up my relationship?
He found lots of conflicting advice, legal jargon, and fear-based content. "It was overwhelming. I wasn’t even sure what questions I should be asking," he said.
He didn’t want a generic template, but also wasn’t ready to pay a lawyer to figure out whether a prenup made sense in his situation. That’s when he came across the AI Prenup Advisor.
Using the AI Prenup Advisor for the First Time
"What sold me was that it wasn’t trying to replace a lawyer. It helped me prepare for one. It felt like a smart pre-step, not a shortcut."
Jason entered basic details:
He owned a business that started before the relationship
His assets and debts
Claire’s financial picture
Their state of residence (Colorado)
The tool returned a clear breakdown:
Suggested clauses to consider for business protection
Common pitfalls (like co-mingling personal and business funds)
Checklist of what to gather before hiring an attorney
Sample phrasing to use with Claire that emphasized fairness, not fear
"Seeing it all laid out helped me feel confident. More importantly, it gave me language to show Claire that this was about protecting both of us."
The Results: Clarity Without Conflict
Once Jason reframed the conversation, things changed.
"I told her, 'This isn’t about me vs. you. It’s about protecting what we’ve both built in our lives. I want to do this the right way, with a lawyer, not some shady contract."
Claire appreciated the effort he’d put into understanding the process and how it affected her, too. They eventually met with a family lawyer who confirmed that Jason’s prep work saved them hours of back-and-forth.
"The lawyer even said, 'I wish more clients came in this organized.' We got a prenup that was fair, enforceable, and gave us peace of mind."
Entrepreneurs like Jason are leading a growing trend. Learn why more couples are getting prenups, even when it’s uncomfortable at first.
Their Advice to Others
Jason’s top tips for other business owners in his shoes:
Don’t avoid the conversation. Avoiding tension now creates bigger tension later.
Lead with fairness. A prenup should protect both parties, not just the business owner.
Use a tool like the AI Prenup Advisor to get clarity before involving a lawyer.
"You’re not being cold-hearted. You’re being a responsible partner and entrepreneur."
Jason eventually hired a lawyer, but only after preparing well. Here’s a side-by-side look at DIY vs lawyer prenups if you're deciding.
Ready to Try It Yourself?
If you’re wondering, can a prenup protect my business?, Take 10 minutes to walk through the AI Prenup Advisor. It won’t generate a legal document, but it will:
Help you avoid common mistakes
Clarify what to include in your prenup
Prepare yourself to talk to a lawyer or your partner
Don’t guess your way through something this important. Get personalized, judgment-free guidance and protect what you’ve built - the smart way.